Diploma in Public Relations

The Programme is designed to meet the present-day law enforcement requirements of candidates working in the Zimbabwe Republic Police, Zimbabwe National Army, Air Force of Zimbabwe, Zimbabwe Prisons and Correctional Services and other Government Departments. It is designed to reflect an approach to application of law enforcement principles to contemporary policing and emphasize the acquisition of measurable skills, knowledge and attitudes and demonstrable importance and relevance to professional law enforcement agents.

Learning Outcomes

By the end of the programme students should be able to:

• Reflect on the historic development of Public Relations as a discipline.
• Apply the theories of Public Relations in context of the organisation.
• Provide a comprehensive training base to police officers and other stakeholders within the domain of Public Relations.
• Develop, implement and evaluate marketing strategies and select appropriate media.
• Write meaningful speeches and design proper exhibitions.
• Demonstrate the use of a wide range of contemporary policing techniques, and to evaluate the appropriateness of the techniques for the use in selected law enforcement settings in Zimbabwe.

Modules

Level 1.1

Module Code         Module Title                                                 Hours             Credits

DPR 101                    History and Philosophy of                        150                 15

Public Relations

DPR 102                    Introduction to Counselling                    150                 15

DPR 103                    Introduction to Sociology                       150                 15

DPR 121                    Information & Communication 150                 15

Technology

DPR 105                    Citizenship Education                               150                 15

Level 1.2

Module Code         Module Title                                     Hours             Credits

DPR 106                    Communication Skills                   150                 15

DPR 107                    Media Studies                                 150                 15

DPR 108                    Contemporary Policing***          150                 15

DPR 109                    Gender Studies                              150                 15

DPR 122                    Occupational Health &               150                 15

Safety Management

Level 2.1

Module Code         Module Title                                     Hours             Credits

DPR 123                    Research Methods & Statistics  150                 15

DPR 124                   Advertising & Marketing              150                 15

Management

DPR 113                    Leadership & Conflict                  150                 15

Management

DPR 114                    Organisational Behavior              150                 15

DPR 115                    Human Rights &Policing              150                 15

*Module DPR 111 is a pre-requisite to the Research Project*

Level 2.2

Module Code         Module Title                                     Hours             Credits

DPR 116                    Research Project                           200                 20

DPR 125                    Crime Management        ***       150                 15

DPR 118                    Customer Service                          150                 15

DPR 119                    Principles of Budgeting in PR      150                 15

DPR 120                    Corporate Governance in PR   150                 15

Duration

The duration of the programme shall be four (4) academic semesters. The diploma will be completed within a minimum period of two years.